This super new hair styling wax gives you a hard & natural finish. Hard holding power for lasting hold. Does not harden but instead produces a natural finish like bare hair. Formulated with style powder to deliver hard holding power without hardening allowing the hair to remain flexible. Please note that due to a recent corporate name change Fine Today Shiseido Co. Ltd. is now known as Fine Today Co. Ltd. As a result the product packaging has been updated & the name Shiseido no longer appears on the package. Please note the production origin of this brand is gradually transitioning to Vietnam. During this period you may receive products manufactured in either Japan or Vietnam depending on stock availability.