It creates finest hair quality similar to post beauty salon treatment. It is able to widen & loosen the cuticles to make path for the beauty ingredients to penetrate & nurture your hair to the tips. Please note that due to a recent corporate name change Fine Today Shiseido Co. Ltd. is now known as Fine Today Co. Ltd. As a result the product packaging has been updated & the name Shiseido no longer appears on the package. Please note the production origin of this brand is gradually transitioning to Vietnam. During this period you may receive products manufactured in either Japan or Vietnam depending on stock availability.