It is an anti-aging moisturizer gel-cream. The rich gel-cream gas the effects of a watery lotion serum moisturizer milk face cream & face pack all in one step & it has been renewed to better target fine lines caused by dryness than the previous formula. It is upgraded to features pure retinol & fermented soymilk to improve skin elasticity. Skin looks smoother & fresher feels bouncier & pumper. Ideally suited for women in their 30s.