A lipstick that lasts for a long time & has beautiful color. It uses the moisture that evaporates from the lips to transform into a gel film so the color lasts for a long time. High color & moisturizing. The color stays the same as when you first applied it. This highly pigmented lip product is both moisturizing & color-retaining. It uses the moisture that evaporates from your lips to transform into a tight-fitting gel film.