Innovative cleansing powder turns into a rich dense foam more quickly & easily by adding water. It gently lifts off dirt & impurities & even diminishes clogged pores without irritating the skin. It also preps the skin for maximum absorption of treatments serums & moisturizers that follow after cleansing. Agar & Rice Starch lifts up dirt from pores & gently washes away impurities leaving your skin feeling soft & hydrated. Also with our new proprietary formula the powder not only unclogs pores but also prevents pores from oxidizing & becoming blackheads.