The BB cream deep cleansing foam removes small dead skin cells & impurities from pores with fine baking powder as primary cleansing & cleanses away stubborn dead skin cells & adhering BB cream with plant-derived rice bran powder as secondary cleansing.2 step powerful cleansing 1. Microscopic particle of baking powder cares the pore waste & dead skin cell softly 2. Natural rice bran Powder cleans adhesive B.B Cream perfectly Cleansing power of baking powder The secret is soft water effect The water turns into soft water when it meets baking powder. Soft water helps clear cleansing & wash off oil & dust better.