- Plump plump lips With a plumper effect*1 it covers vertical wrinkles & gives you plump plump lips with increased volume. It feels cool & refreshing when you use it.- Smooth glossy tint The glossy glossy shine like syrup lasts. You can adjust the color by applying multiple layers. Tint formula for long-lasting color.- Melting smooth application Contains melting oil that melts at body temperature. When applied to the lips it melts & adheres to the lips. It feels smooth & has no resistance & even when applied multiple times it does not feel heavy & can be applied evenly.- Sustained moisture Moisturizing effect without the need for lip balm.